YouTube ad revenue calculator

See your AdSense, then see why sponsorships pay more.

Estimate YouTube AdSense revenue per video and per month based on views, niche, and audience country — then open the full pricing calculator to compare ad revenue to a defensible sponsorship rate.

Compare ad vs sponsorship pricing See CPM by niche
Typical RPM€1–€8 / 1k views
Top nichesFinance · B2B · Tech
YouTube cut45%

How to think about it.

Practical checklist.

Use the average RPM of the last 28 days, not your best month.

Strip out Shorts revenue from long-form RPM comparisons.

Quote sponsorships against your real watch-time CPM, not a generic estimate.

Send a verified report to the sponsor at Day 7, 14, or 30.

Common questions.

How much does YouTube pay for 1,000 views?

YouTube ad revenue (RPM) is typically €1–€8 per 1,000 views, but the range can be much wider depending on niche, audience country, watch time, and ad format mix. Finance, B2B, and software channels often clear €5–€12 RPM.

What is the difference between CPM and RPM?

CPM is what advertisers pay per 1,000 ad impressions. RPM is what the creator actually receives per 1,000 video views after YouTube takes its 45% cut and after accounting for non-monetized views.

Why is my ad revenue lower than expected?

Common causes: a high share of mobile/short views, a low-CPM niche, a tier-3 audience country, ad-skips, or an aggressive content rating that limits monetization. Sponsorships usually pay multiples more than ads on the same views.

Should I focus on ad revenue or sponsorships?

Most professional creators earn 70%+ of their revenue from sponsorships, not AdSense. The YouTube pricing calculator shows both side-by-side so you can decide where to invest.