YouTube sponsorship report template

Send brands a campaign report they can use for a renewal decision.

A useful sponsorship report does more than list views. It proves where the sponsor appeared, how the audience watched, and whether the campaign deserves the next budget line.

Open live sample report Create your report
Checkpoint reportsDay 7 / 14 / 30
Best proofSegment retention
DeliveryPublic link

What to include in the report.

Use these sections as the baseline for a sponsor-ready YouTube campaign recap.

Campaign summary: sponsor name, video title, publish date, report checkpoint, and deal context.

Verified reach: views, watch time, average view percentage, likes, comments, and subscriber gain.

Sponsor-segment proof: where the integration appeared and how retention behaved during that section.

Audience quality: top countries, demographics, traffic sources, and engagement context.

Renewal read: what the numbers mean for the next campaign, not just a raw analytics dump.

What weak reports get wrong.

Replace the template with a verified SponsorsMetrics report.

Connect YouTube Analytics once, mark the sponsor segment, and send a public report link the brand can open without an account.

Start free