Example report

Example data only. Not a real customer report. Brand, creator, comments, benchmark sample and campaign values are fictional.

Estimated value is directional and not guaranteed ROI, revenue, sales or lead generation.

QUI DES 30 ? (Avec Billy et Michou)

Analytics for Ultra Premium Direct

QUI DES 30 ? (Avec Billy et Michou)

Mastu · 7.0M subsUltra Premium Direct

Published 18 days ago · Segment 3:254:55

0/ 100
Strong
Top 18% Variety · French entertainment

Performance Score · Day 30

Directional decision-support · supports a renewal conversation, not a guaranteed outcome.

Views

0

Day 30

Watch time

2.5M hours

total

Engagement

4.73%

likes + comments

Comments

1.9k

Likes

196.5k

Checkpoint timeline

How performance evolved from Day 7 to Day 30.

3/3 ready
Day 7
Day 14
Day 30
Views2.6M3.4M4.2MSponsor retention74.8%73.1%71.6%Score78/10080/10083/100

What changed Day 7 → Day 30

  • Views+1.6M· 1.6× from Day 7
  • Score+5 pts
  • Sponsor retention−3.2 pts· audience trailed off as expected
00Executive summary

What this means for renewal

Day 30 shows 4.2M verified views, 2.5M hours of watch time, and 71.6% sponsor-segment retention for Ultra Premium Direct. Sponsor segment retained viewers within 0.8 pts of the pre-segment average. This supports a renewal conversation; it is not a sales or ROI guarantee.

How this report is verified

Metrics are generated from creator-authorised YouTube Analytics read-only access. Sponsors receive this report link only; they never get the creator's YouTube account, OAuth token, dashboard or other campaigns.

How the Performance Score works

The score blends views, watch time, average view percentage, sponsor-segment retention, audience quality and directional benchmark context. It is a decision-support signal, not a financial certification.

Benchmarks

Benchmarks are anonymized and aggregated. This report only shows benchmark context when the sample size is high enough; current directional sample size: 28 reports.

01Verdict
0.8% retention drop during sponsor segment (99.6% before → 98.8% during)

Campaign Performance

This sponsorship shows strong efficiency signals.

STRONG SIGNAL

Directional Value

€89.3k

based on 4.2M views

Cost per View

€0.0067

↓ industry avg €0.018

vs Industry

+219%

directional value vs cost

Audience Quality

HIGH

FR / BE / CH / CA weighted

Sponsor retention

71.6%

+9.6% vs 62% avg

Avg view duration

43.5%

+8.5% vs 35% avg

Engagement rate

4.73%

likes + comments / views

Directional value analysis is based on YouTube Analytics data and anonymised platform benchmarks. It is not guaranteed ROI.

02Performance over time
0:00
Sponsor 3:254:55
83:07

Daily Performance

Views over time

Audience Retention

Retention curve

0.8% retention drop during sponsor segment (99.6% → 98.8%).

03Audience

Top Countries

FranceFR
75.2%
BelgiumBE
10.4%
SwitzerlandCH
6.3%
CanadaCA
4.9%
MoroccoMA
3.2%

Traffic Sources

Age & Gender

18-24 · male37.2%
25-34 · male22.8%
18-24 · female18.1%
13-17 · male10.3%
25-34 · female7.8%

Subscriber Impact

+0

new subscribers attributed to this video

High conversion

0.62% conversion · industry avg 0.5%

04Benchmark

Benchmark

This video performs +19% vs average in Variety · French entertainment

Performance Score

83

+19pts vs 70 avg

Sponsor Retention

71.6%

+16% vs 61.5% avg

Engagement Rate

4.73%

+53% vs 3.1% avg

Variety · French entertainment benchmark · 28 reports · outliers removed

↓ How this is calculated

Performance Score

Combines four sourced inputs from YouTube Analytics: views vs channel baseline, sponsor-segment retention, watch time per viewer, and engagement rate (likes + comments). Each input contributes to a single 0–100 figure that compares the placement against Variety · French entertainment-wide reports gathered over the campaign lifetime.

Sample size

28 reports in the Variety · French entertainment pool, with outliers removed. Comparisons require at least 10reports — under that threshold the section reads "not enough data yet" rather than offering a misleading number.

How to read it

These numbers are directional decision-support, not a guaranteed outcome prediction. They support a renewal conversation; they do not promise revenue, sales, or future-campaign performance. Benchmarks may shift as the dataset grows.

Sponsor Feedback

Ultra Premium Direct2 days ago

Strong audience match and clear sponsor-segment retention. This supports a renewal conversation.

Stych9 days ago

Strong retention on the sponsor segment and solid overall results.

05Data integrity

Data Integrity

Up to date
Verified via YouTube API
Real-time data sync (every 4h)
No manual input — tamper-proof
Cached fallback system

Last sync: 2026-05-13 02:16:04 UTC · Next sync in ~4h

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